Anyone that uses Google, (the qualifier for this is the fact you are human) will have noticed that beneath Buy Google Reviews that iconic search bar is a new link, directing you to Google Chrome, a Google web browser that as with all things Google, comes with a hype that could perhaps be hugely unmerited.
Before we get to the ins and outs of its functionality, appearance etc, let’s just take a look at the history of the web browser, and why Google would take this route.
The web browser was really born in the late 1980’s, when a variety of technologies, most famous of course the WorldWideWeb, laid the foundation for the first web browser, which brought together a variety of existing and new software and hardware technologies. Web browsers communicate with Web servers primarily using HTTP (hypertext transfer protocol) to fetch webpages, which are located by means of a URL (Uniform Resource Locator). In simple terms, they interpret the information that webmasters want you to see, and present it to you in the form of a webpage.
Historically, Microsofts’ Internet Explorer has dominated the market, and currently still holds approximately 75% market share, Mozillas’ Firefox pulls an impressive 20%, and the rest divided between the likes of Safari, K-Meleon, Flock, Konqueror, and Opera.
The market is packed with perfectly capable alternatives…ok, perhaps perfect capable is stretching their achievements, but there are many variations out there that offer you slightly different takes on the idea, and personally Firefox is my browser of choice, but thats largely due to the fact it is not IE.
So why a browser? Well, Google have a suite of Applications, Programs and Indentures (API’s), most notably Google Maps, Android, Google Earth, and Gears, in addition of course to their search services. Could Google be aiming to unify their API’s with Chrome? This is an opinion I’ve seen and heard touted about the internet, but I feel there is a far bigger picture here.
Google Chrome may appear to have its teeth cut for a battle with Internet Explorer, but the Microsoft product that Google is ultimately setting its itself up to destroy is the Windows operating system. In reality, the search titan hopes that its browser, in the short term, will simply make it easier for businesses to deploy their online applications.
Anyway, that’s one for the future, right now we have the issue of where Google Chrome fits in to the current landscape, and my suggestion is that we tuck it discreetly behind a bush and forget about it for the foreseeable future. With it being Google, that may prove to be more difficult than it should be, but in the core elements of its functionality it offers nothing new, nothing exciting, and certainly nothing to challenge Firefox for my attention.